Independent consulting
Systems that scale. Operations that run themselves.
Two decades of building and scaling real systems, applied to two problems: architecture that's straining under growth, and businesses still doing by hand what software — and now AI — should be doing for them.
Services
Two practices, one ledger
Every engagement is scoped to a decision or an outcome — not billable hours. Senior, hands-on, vendor-neutral.
Systems & Scale
ArchitectureArchitecture review
A clear-eyed read of your system: the bottlenecks, the single points of failure, and the two or three changes that actually move the needle.
Scaling & performance
Find where latency and cost hide — data access, caching, queues, hot paths — and a sequenced plan to fix them without a rewrite.
Cloud & cost
Right-size infrastructure and cut waste. Spend that tracks usage, not fear.
Data platform
From overloaded primaries to replicas, partitioning, and event pipelines — data layers that grow with the product.
Pragmatic modernization
Break the monolith only where it pays. Migrations that ship value every step, never a big-bang gamble.
AI & Automation
Operations · Sales · MarketingAutomated operations
The reports someone compiles every Monday, the tickets routed by hand, the invoices chased by memory — turned into pipelines that run without you.
Sales automation
Lead capture, enrichment, follow-up, and CRM hygiene wired together, so your pipeline moves while your team sleeps — and no lead dies in an inbox.
Marketing systems
Content pipelines, campaign automation, and analytics that close the loop — so you know what worked and the next send builds on it.
AI that earns its keep
Where AI genuinely helps your business — and where it's a demo that will embarrass you. Honest assessment, then implementation of the parts that pay.
Process
How engagements run
Short, focused, and biased toward decisions your team can act on the same week.
Listen
Understand the product, the load, the roadmap, and the real constraints — technical and organizational.
Diagnose
Map the system, measure what matters, and separate noise from the few things that decide scale.
Sequence
A plan with order and trade-offs: what to do now, what to defer, what to never do. Written to be handed to engineers.
Support
Stay through implementation — reviews, course-corrections, and unblocking the hard calls.
Working with me
The terms, plainly
The judgment that only comes from having been on-call for your own decisions.
Tell me where it hurts
A scaling wall, a manual process eating your week, or an AI idea you want a straight answer on.